For Ramadan 2026, RedDoorz Launches #AdaTerus to Support Homecoming Travel and Boost Partner Occupancy

Jakarta, March 11, 2026 – Welcoming the holy month of Ramadan and the 2026 Eid homecoming season, RedDoorz, a leading multi-brand hospitality and accommodation technology platform in Southeast Asia, has launched the #AdaTerus program. The program aims to support people’s travel needs throughout the Ramadan and Eid period while driving increased occupancy for RedDoorz property partners across various cities in Indonesia.

Eid is one of the busiest travel periods in Indonesia, marked by the annual tradition of mudik, when millions of people return to their hometowns to celebrate the holiday with their families. Through #AdaTerus, RedDoorz is introducing various initiatives designed to provide practical, flexible, and affordable accommodation solutions, while making journeys for travelers and domestic tourists more comfortable.

“Eid is a time when mobility across Indonesia reaches its peak. Through #AdaTerus, we want to ensure that RedDoorz is always there for travelers, from Ramadan through the Eid holiday period, by offering comfortable and affordable accommodation solutions. At the same time, this period also presents an important opportunity for our property partners to optimize their occupancy rates,” said Vibhor Atal, Director of Demand at RedDoorz.

The high level of mobility during the Eid season is also reflected in this year’s projected travel flows. Based on a survey conducted by the Directorate of Traffic (Ditlantas) and the Ministry of Transportation, the Chief of the Indonesian National Police (Kapolri) predicted that the peak of the homecoming travel flow would occur on March 14–15 and March 18–19, 2026. Meanwhile, the peak of the return travel flow is expected to take place on March 24–25 and March 28–29, 2026.

To support the accommodation needs of travelers returning to their hometowns, RedDoorz is introducing various activations that combine digital engagement with on-property experiences. One of these initiatives is the launch of an interactive mudik-themed game filter on TikTok, designed to reach young people and young families who are active on social media. Through this interactive game, which can be played from February 22 to March 31, 2026, participants have the opportunity to win various prizes, including RedDoorz hotel discount vouchers, 1 Sony PlayStation 5 Pro, 5 KODAK Charmera cameras, 10 Huawei Smartwatches, and 20 Hydro Flask Tumblers. The activation is also designed to encourage direct bookings through the RedDoorz app.

In addition to the digital activation, RedDoorz is also introducing the #AdaTerus Kamarnya program, a special promotion offering room rates of IDR 99,000 during the Eid homecoming period at selected properties located along major homecoming routes. The promotion will run during the peak homecoming period, from March 11 to 19, 2026.

As part of its commitment to supporting Indonesia’s local creative economy, RedDoorz is also collaborating with the Ministry of Creative Economy to host bazaars featuring culinary, craft, and fashion products at selected SANS and URBANVIEW properties in Yogyakarta, Bandung, and Malang. This initiative aims to enhance guests’ stay experiences while providing opportunities for local MSMEs and creators to reach a wider market during the Ramadan and Eid period.

Minister of Creative Economy of the Republic of Indonesia, Teuku Riefky Harsya, stated that cross-sector collaboration such as this can have a positive impact on the creative economy ecosystem across various regions. “This collaboration is a real example of synergy between the hospitality and creative economy sectors. The Eid holiday period is an ideal time to encourage the growth of local MSMEs. We appreciate RedDoorz’s initiative to provide opportunities for creative economy players to grow through its property network in various cities,” he said.

Through an online-to-offline (O2O) approach, #AdaTerus integrates digital promotions with direct experiences at RedDoorz properties, creating a more seamless customer journey, from travel planning to the stay experience itself. Through these various initiatives, RedDoorz is optimistic that the #AdaTerus program will further strengthen its position as an accommodation platform that is relevant to the needs of Indonesian travelers, while creating a positive impact for property partners and local creative economy communities across various regions.